One simple strategy is to temporarily ignore the statistic that someone has presented and ask ourselves what statistic we would actually want in order to make a judgment about the issue involved. For example when a political ad says that more people are employed, ask yourself what would be the normal way of measuring employment. Most often we hear about unemployment rate, which is the percentage of people who want to be employed who don't have jobs. Then see how this differs from the statistic presented to us to see if it could be misleading. For this issue you might ask yourself whether it is possible for jobs to be increasing and yet have the unemployment rate also be going up. Yes, it is, if the population is going up faster than the number of jobs.
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