The Tate logo was designed by international brand consultancy Wolff Olins in 2000 as part of a larger rebranding effort focused around the idea "look again, think again." The museum uses a range of logos that move in and out of focus, "suggesting the dynamic nature of Tate – always changing but always recognizable"  Variations include a standard logo, a blurred version, a faded version and a halftone version consisting of dots rather than smooth fading.  An update on the brand, designed by North, was released in 2016. 
Goldsmiths helped me to develop the skills required to operate both in the contemporary art world and work with local government and other businesses to build art into the fabric of society. Whilst at Goldsmiths I also worked as an intern for other local galleries which gave me practical experience of the day to day running of a gallery. I am still in contact with my peers some of whom are artists, gallerists or academics in the arts. I have also been asked to return to Goldsmiths to give talks on professional development, and work on joint projects with academic departments."