Internet Marketing for Smart People is a free 20-part course and ongoing newsletter that’s delivered via email. Each week you’ll get a new lesson on one of the four pillars. You’ll get lots of pointers to archived Copyblogger content, but with a new frame that will help you “connect the dots” and start putting this advice to work in your own business. Of course, our advice will be supplemented and ever-evolving as the Internet marketing space changes (which is fast). To make it work even better, we’ll also be including “behind the scenes” lessons that show you how we put our own marketing systems and launches together, and the role each piece plays.
This broad overview of each piece of the Internet marketing world gives students a firm foundation in the field to help them decide where their interests and talents fit the best. All designers should have an understanding of content creation, while all content specialists should have respect for the design process (See also Content Marketing Specialist ) . At the more advanced levels of a marketing program, students will hone the skills that are most important to their areas of emerging expertise to create sharp minds and strong portfolios on their way to the workplace.