Yes, Sears was the originator of the vertical model, owning all or portions of many of its major suppliers. This model goes back a long time in home. Fieldcrest towels were, after all, once made by Marshall Fields. But over the years, many retailers got away from this program. Not Ikea. While it doesn’t own all its manufacturing, it has a very integrated system that is largely seamless. It buys virtually nothing off the shelf and designs just about everything you see in its stores. Again, it’s similar to how H&M and Zara operate, though they layer on the extra step of being able to get their fashion merchandise into their stores at an ungodly speed. That’s not part of the Ikea .
Many IKEA products are low value but high volume products. Transport costs are a lot of products, which makes it important or companies reduce the cost of transportation, handling and storage, IKEA has determined the total cost of a lot of low-value products, many use the space due to excessive packaging design load cell. Large products are full of air, and therefore have a lot of unnecessary space during transport and storage. The products always have a different weight and size in order to fill the transport unit. Promote the suppliers involved in the development in some cases, the production process has proven to be more expensive. Respect the original price of the product, although investment. Need to make a new packaging technology. The development of packaging can ensure that the air as small as possible to keep the package as possible.