A primary goal of ETD initiatives is to make the research and scholarship conducted by graduate students freely and openly accessible. Another goal is to give future academics opportunities to prepare electronic works such as book chapters, journal articles, and conference presentations, assuming that they will be publishing electronically in the future also. Yet another goal is to expand the medium of expression for graduate research and scholarship to more than words and figures that can be reproduced on paper, to other media, including audio and video. There are awards available for outstanding ETDs.
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Advertising, since time in memorial, has been used in different circumstances by business to build powerful business force. In definition, as proposed by Brewster & Palmer, 2001, advertising may be referred to the purchased publicity conducted in a pre-planned way to seduce potential clients to act, think or behave as per the advertisers’ desires. According to Robert Hearth, advertisement is a tool that is most effective in persuading any potential and existing consumers to consumer certain products. According to him, companies that use advertising are amongst the most successful ones in the world (Heath 2012).